GIF or JIF
It’s been more hotly debated than whether Ross and Rachel were on a break and if pineapple really belongs on pizza. We’re talking about the pronunciation of GIF, the Graphics Interchange Format that has taken the visual world by storm over the past few years (even though it has been around since 1987). Sadly, the argument about how you say it with a hard or soft G may never get resolved. However, one thing no one can argue about is that GIFs are EVERYTHING these days. |  |
Here Are the Top 3 Reasons to Start Including Gifs in Your Content Strategy ASAP:
THEY’RE EASY TO VIEW
Did you know that on an average web page visit, we have time to read only about 28% of the words, if not less? No wonder GIFs have stolen our hearts…and attention. Quick, relevant and packing an emotional punch, GIFs can help ensure your readers get 100% of your message, no matter what they’re reading. |  |
THEY’RE EASY TO MAKE
While video has been the reigning content king for a while, GIFs do have an edge over their content counterpart: they are a snap to make. You can create your own in Photoshop, or you can check out GIF stock libraries like Giphy, where thousands of pre-made GIFs are begging to be blasted to adoring audiences. Excuse us for the marketing cliché, but GIFs really can save you time, money, and resources. |  |
THEY’RE EASY TO SHARE
Like a secret family recipe, GIFs are meant to be shared. Thanks to their small file size, GIFs can be uploaded much faster than video across multiple social platforms, including Facebook, Twitter, and Tumblr. This means you can share your brand’s message to thousands of people in a matter of seconds. |  |
If you want to know more about how GIFs can rock your digital world (or just debate the Ross/Rachel scenario), VIRGEN Digital Brand Marketing is here to help.
PS: They were NOT on a break.
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