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Multi-Channel Marketing

Traditional and modern multi-channel marketing services to help you engage with your current audience while garnering new ones.

Integrations | Marketing Integrations

Brand Development

Market Research and Positioning

This stage includes analyzing existing research on your brand as well as collecting current brand opinions via social media, blogs and surveys. It also includes compiling a brand advocate report to understand what your ideal customer loves about you and why they choose your products and services over your competitors.

Brand and Logo Identity

While your brand is your perception, your logo is a visual of that brand. As we tune in to who you are, we craft a visual mark to serve as the symbol of your identity.

Image & Voice Standards

We create the visuals and voice that you own in the marketplace.

Copywriting

Copy is written in your brand’s voice to be both engaging and informative.

SMS & Chat Bot | Marketing Integrations

SMS & Chat Bot

Messaging & Strategy

Does your customer prefer text over email? Our platforms offer SMS message capabilities to deploy and trigger messages to your audience based on the journey built for that specific campaign.

Deployment

Messages can be deployed manually, monthly, or weekly, or can be set to be triggered by specific user actions.

Analytics

Our programs are developed to provide us with quarterly, monthly, weekly, and even daily reports on KPIs such as clickthrough rate, conversion rate, bounce rate, ROI, open rate and unsubscribe rate.

Email Marketing | Marketing Integrations

Email Marketing

Customer Journey Strategy

Customer journeys are built based on triggers, events or actions taken (or not taken) by our customers. Our platforms allow us to integrate your emails with your website, landing pages and social media to learn about your customer.

Design & Copy

Provided in-house to match your brand design and voice.

HTML Programming

All emails are built and programmed to ensure proper functionality.

Database Segmentation & Deployment

Our email platform partners offer the ability for A/B testing such as database segmentation, subject line testing, and copy testing. We also provide recommendations based on top-performing deployment dates/times based on annual aggregates of email campaigns.

Analytics

Our programs are developed to provide us with quarterly, monthly, weekly, and even daily reports on KPIs such as clickthrough rate, conversion rate, bounce rate, ROI, open rate and unsubscribe rate.

Media Buying | Marketing Integrations

Media Buying

Market Research

Our experts learn about your competition and your audience and how best to reach them. We work with our longstanding media partners to best promote your brand.

Media Planning & Placement Across All Channels

Through the utilization of the newest technologies and communication channels, we get your messages to current and prospective consumers in the most effective way.

Media Negotiations

We always get you the proverbial bang for your buck.

Reporting & Analysis

Our media management team provides analytical reports on KPIs for a campaign’s specific goals and objectives, delivered on a quarterly, monthly, or weekly basis.

Social Media Marketing

Social Media Marketing | Marketing Integrations

Content Creation & Management

Here we decide the best channels to promote your marketing campaigns and create a content calendar for weekly/monthly posts supported by creative content. In addition, we monitor and respond to the conversations within your social media platforms.

Awareness Campaign

To best promote your brand story, we thoroughly research your target market and craft the right mix of engaging, informative and entertaining content. We also leverage the latest trends and connect with influencers to promote your product(s)/services.

Engagement Tactics

From the right post type to when and what channel to post, we utilize an eclectic mix of proven tactics to inspire and activate your audience.

Influencer Marketing

Let's go viral! Increase your brand awareness by using influencers to promote and expose your company to their followers. Our team will research and strategize a campaign that works for your needs. We will then contact and negotiate with influencers, so you don't have to.

Strategic Marketing | Marketing Integrations

Strategic Marketing

Marketing Funnel Strategy

Our strategic process begins with the development of a marketing roadmap. This strategic framework plots the customer path from first point-of-contact through conversion.

Conversational Marketing

We make it easier for your audience to engage and benefit from your brand by implementing targeted messaging designed for each stage of the buyer/consumer journey.

Lead Generation

We build our leads list by identifying your target audience and assembling messages that speak directly to each persona.

Website Development | Marketing Integrations

Website Development

UX/UI & Design

Our in-house team builds your site to accommodate the user experience (UX) and complements it with effective interface design (UI).

SEO

Copy, keywords, images, links, tags/pixel strategy, testing: SEO allows search engines to identify your website’s content and serve it to the right audience.

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